All posts by Jeff Dorman

core values

Has Amazon Embraced Core Values?

As I read what Jeff Bezos said in the NY Times responding to the latest news at Amazon, it brings up the importance of having core values in your organization.

Core values are a handful of rules that guide behaviors in the organization.  There are 3 key tests to determine if they are for real.

The first test – would you really fire someone who repeatedly violates a value?  The second test – would you be willing to take a financial hit?  Would you be willing to actually cut out a vendor, or cut out a customer that broke a core value?

And the third test, which is most crucial is, are the values alive and well in your organization?  Which means, do your people talk about them?  Are leaders talking about them?  Are you telling stories about them?

If you can’t pass those three tests, you don’t really have core values in your organization.  It makes me wonder how much work Amazon did in instilling values into their organization?

Shifting Team Performance for the Long Term

Many training and coaching programs help professionals improve their performance. But all too often, their positive impact fades over time.  While a primary focus is developing your company’s people to reach their highest potential, finding ways to sustain those improvements is key.

Improving staff performance requires more than change, it often necessitates a shift that can have positive impacts on productivity, communication, and morale over the long term.  That’s why we look at a company’s leaders, managers, employees and work towards building stronger team functions that are critical to success.

Jeff Dorman: Improving Performance from JDA International on Vimeo.

Creating Buy-in and Commitment Among Production Workers

Great teams happen when individuals come together to accomplish a common purpose.  Authentic teamwork takes a set of learned skills, commitment, trust, a shared sense of purpose, accountability, and a dedication to results on the part of all team members – all of which can only be developed with effort over time.

Corporate efficiency is directly impacted by how inspired and motivated employees are across the workforce.  Jeff Dorman speaks to effective approaches and opportunities for team building and creating buy-in and commitment among production workers. 

Jeff Dorman: Creating Buy-in and Commitment Among Production Workers from JDA International on Vimeo.